For the first edition of the Digital Art Festival in Zurich (DA Z), I was hired as a social media manager. I was responsible for all the digital platforms – including Instagram, Facebook, LinkedIn and Twitter. I created relevant content, did live streaming during the event, built a solid community with important industry players (from 0 to more than 1’000 Followers on Instagram), set up collaborations with influencers and contributed to selling out all of the festival’s concerts thanks to targeted advertising. And all of this in the midst of a pandemic. I shall call it a success!